Valerija Ilchuk has created some very disturbing collage art. Disfigured, bloodied and disembodied people appear in this artist's works, which involve fashion advertisements mangled until new meaning is revealed. For instance, Valerija Ilchuk's Gucci ad has what looks like blood pouring from a model's crotch.
Although Valerija Ilchuk's work may be bizarre, it is also very fascinating. Check out her works in the gallery for an intriguing experience.
Implications - Any company seriously interested in creating a buzz for their brand would be wise to invest in advertising that is deliberately avant-garde or shocking. By attracting consumers to the ad's disturbing content, the company stands a good chance of earning long-lasting brand recognition from a critical media and unaware of their existence.