Moritz Baier founded the Useabrand website based on his conviction that â€œeveryone can design.â€ The concept is simple: aspiring designers upload their sketches to the useabrand website, users vote on their favorite design and each month, useabrand produces the most-voted article and sells the pieces online. Designers will receive a portion of all sales on their designed garb.
Useabrand also has its own in-house collection designed by Anna Rihl.
Implications - The featured images show some of the many creations Useabrand has made possible through its website. You will find sporty dresses, comfortable sweatpants, shiny rompers and sultry low-cut dresses. The designs featured include clothing for both men and women. Useabrand is a definite must for aspiring designers striving to get noticed.