The URIAGE Refreshing Make-Up Removing Jelly is made with the French beauty brand's signature Thermal Water, a "100% natural complex sourced in the Alps" and proven to refresh, soothe and hydrate skin. Featuring a gel-like consistency and melting texture, the product effectively removes makeup while reducing feelings of tightness. The product cleanses and purifies thanks to a combination of URIAGE thermal water and organic edelweiss ingredients.
A URIAGE study resulted in 96% of consumers feeling immediate freshness after using the product which is ideal for consumers with oily or combination skin. Its formula is made up of 94% natural origin ingredients and boasts eco-conscious packaging -- a 100% recyclable tube with a thinner lid, reducing the brand's overall plastic consumption by 10%.
Key Themes Behind This Trend
- Purifying Make-up Removal Products
- The growing demand for eco-friendly, natural and effective make-up removal products creates opportunities for developing new purifying make-up removal products that effectively cleanse and purify the skin while reducing plastic waste.
- Thermal Water-based Skincare
- Skincare products featuring thermal water offer disruptive innovation opportunities for developing new natural and effective skincare products that soothe, refresh and hydrate the skin.
- Eco-friendly Packaging Innovations
- The demand for eco-friendly products creates opportunities for developing new packaging innovations that reduce plastic waste, such as 100% recyclable tubes with thinner lids.
Where This Applies
- Beauty and Skincare
- The beauty and skincare industry can benefit from incorporating natural and eco-friendly ingredients into their products, such as thermal water and organic edelweiss, and utilizing eco-friendly packaging innovations.
- Sustainable Packaging
- The demand for sustainable packaging innovations creates opportunities for developing new materials and designs that reduce plastic waste and improve product sustainability.
- Green Cosmetics
- The green cosmetics industry, which focuses on developing eco-friendly, natural and organic beauty products, can benefit from incorporating purifying make-up removal products into their product lines to meet the growing demand for sustainable and effective skincare solutions.
