The URIAGE Waterproof Eye Make-up Remover is suitable for all skin types, thanks to an ultra-gentle formula that works to remove dirt and product buildup without harsh ingredients.
This dual-phase product is specially formulated to remove even the most stubborn waterproof make-up with an oil phase that dissolves make-up. This step is followed by a water phase that prevents a greasy after-effect. Featuring URIAGE Thermal Water sourced from the Alps, this waterproof make-up remover also features soothing Cornflower floral water.
After 21 days of testing among 22 subjects, the product saw an 81% effectiveness rate in removing waterproof make-up. The product is hypoallergenic, fragrance-free, and ophthalmologically tested, making it a great choice for even those with sensitive skin or sensitivities to harsh eye care products.
Why This Trend Is Growing
- Thermal Water Makeup Removers
- Incorporating thermal water and natural ingredients in makeup removers and cosmetics to enhance efficacy and reduce harsh chemicals.
- Dual-phase Formulas
- Developing dual-phase makeup remover formulas that efficiently remove stubborn makeup without leaving a greasy after-effect.
- Hypoallergenic and Ophthalmologically Tested Products
- Creating hypoallergenic and ophthalmologically tested eye care products that cater to sensitive skin types and eye sensitivities.
Industries Being Reshaped
- Beauty and Personal Care
- Beauty companies can develop new waterproof makeup remover formulas or incorporate natural ingredients into existing products for enhanced efficacy and consumer appeal.
- Health and Wellness
- Thermal water and natural ingredient-based makeup removers can cater to eco-conscious, health-focused consumers looking for gentle yet effective products.
- Pharmaceuticals and Cosmeceuticals
- Creating ophthalmologically tested makeup remover and eye care products that cater to consumers with severe eye sensitivities and allergies.
