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Water-Proof Setting Powders

Urban Decay's All Nighter Spray Now Arrives as a Powder

— May 18, 2018 — Fashion
Urban Decay's All Nighter Makeup Setting Spray was so popular that the brand opted to re-create the product in a powder formula, offering fans of the product a new means of achieving a flawless, long-lasting look.

According to the brand, this particular setting powder works like “a magic wand in your makeup bag.” In addition to offering durability and longevity to one's look, this product has the ability to transform any regular foundation into a water proof one. All consumer need to do is apply a small amount on top of one's already-applied makeup. The end result is a mate finish that reduces grease and shine.

The formula promises up to 11 hours of wear.
Trend Themes
1. Water-proof Makeup - The development of water-proof setting powders presents an opportunity for the cosmetic industry to cater to consumers looking for long-lasting and smudge-proof makeup.
2. Powder Conversion - The introduction of powder formulas that can transform regular foundation into water-proof versions opens up possibilities for the beauty industry to create versatile and convenient makeup products.
3. Long-lasting Cosmetics - The innovation of setting powders that provide up to 11 hours of wear time allows the beauty industry to target consumers seeking makeup products with extended staying power.
Industry Implications
1. Cosmetics - The cosmetics industry can leverage the development of water-proof setting powders to expand their product offerings and cater to the growing demand for long-lasting and water-proof makeup.
2. Beauty - The beauty industry has an opportunity to capitalize on the trend of powder conversion by creating multi-functional makeup products that offer both convenience and customization for consumers.
3. Personal Care - The personal care industry can explore the concept of long-lasting cosmetics, using the innovation of setting powders with extended wear time to develop products that provide durable and smudge-proof makeup solutions.
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