Consumers in many parts of the world have started shifting away from sugar-packed refreshments in favor of lighter options, which is seeing new products like the Upstream sparkling waters be introduced. Unveiled by Clearly Drinks in the UK, the sparkling beverages each contain just three calories and are made without added sugar and feature a natural flavoring profile. The brand has unveiled three flavors for consumers to choose from including Pomegranate & Lime, Cucumber & Mint and Grapefruit & Bergamot, which are all crisply refreshing for anytime enjoyment.
The new Upstream sparkling waters were spoken on by Ed Woolner at Upstream who said, "We wanted to create a zero-sugar, low-calorie flavoured water that didn’t compromise on quality and offered a daily dose of refreshment. There are so many health-conscious consumers out there on the search for something different, presenting an opportunity for retailers to tap into the zero-sugar and low-calorie trend to drive sales.”
What's Driving This Trend
- Zero-sugar Trend
- The trend of consumers opting for zero-sugar beverages presents an opportunity for the beverage industry to create more innovative and flavorful low or zero-calorie drinks.
- Natural Flavoring Trend
- The natural flavoring profile trend in the beverage industry presents an opportunity for companies to use more natural ingredients to create refreshing, healthy and flavorful drinks.
- Lighter Beverage Options Trend
- The shift away from sugary drinks to lighter options trend presents an opportunity for beverage companies to create new products that offer guilt-free refreshment options.
Who This Affects Most
- Beverage Industry
- The beverage industry can leverage the zero-sugar, natural flavoring and lighter option trends to offer innovative and healthier drinks for health-conscious consumers.
- Retail Industry
- Retailers can capitalize on the trend towards healthier, low-calorie beverages by offering products like the Upstream sparkling waters that meet the needs of health-conscious consumers.
- Foodservice Industry
- The foodservice industry can cater to health-conscious consumers by offering healthier low-calorie drink choices such as the Upstream sparkling waters in their menus.
