The 'Upstate' Spring 2011 collection falls somewhere between Brooklyn hipster and hippie lovechild. All pieces from the collection are hand-dyed to look like your mother's nostalgic tie-dyed clothing, but cut to match a modern audience.
The indie Brooklyn-based label is on the rise with the 'Upstate' Spring 2011 line. Boasting capes, kerchiefs, ponchos and vests, these gorgeous tie-dyed pieces will be must-have items this spring season.
Implications - Youth consumers are looking to the past as a guide for their style choices. This stems from a fear of the future and a desire to return to an idealized time of simplicity. Companies should appropriate elements from pop culture from previous decades to nurture an emotional connection.
The Indie Fashion Label 'Upstate' Spring 2011 Lookbook
1. Nostalgic Fashion - Fashion brands can look to past trends and incorporate them into modern designs to appeal to consumers looking for nostalgic styles.
2. Handcrafted Clothing - Consumers are showing an increased interest in handcrafted clothing and accessories, creating an opportunity for brands to offer artisanal pieces.
3. Tie-dye Revival - The revival of tie-dye prints and patterns in fashion trends creates an opportunity for brands to incorporate this nostalgic technique into their designs.
1. Fashion Design - Fashion designers can incorporate hand-dyed and tie-dyed techniques into their collections to appeal to consumers looking for unique, artisanal pieces.
2. Textile Manufacturing - The demand for hand-crafted, tie-dyed clothing and accessories creates a need for skilled artisans and textile manufacturers with experience in dyeing techniques.
3. Retail - Retailers can capitalize on the tie-dye trend by stocking hand-dyed clothing and accessories from artisanal designers or offering workshops to teach customers how to create their own tie-dyed pieces.