The ICON Upstate Riding Shirt is Stylish and Protective
Michael Hemsworth — January 28, 2021 — Fashion
References: revzilla & blessthisstuff
Motorcyclist clothing is often associated with a relatively heavy aesthetic that is focused mostly on protection versus style, so the ICON Upstate Riding Shirt has been created to help strike a more fashionable balance. The shirt features a rugged design that looks quite casual and fitted upon first glance, but will reveal impressive protection for riders. This is thanks to a lightweight mesh that will offer impressive abrasion resistance without providing too much insulation that would otherwise overheat the wearer.
The ICON Upstate Riding Shirt is rounded out with a full range of removable D3O impact protectors on the back, elbows and shoulders which will help to further enhance the safety profile of the garment for riders to appreciate.
The ICON Upstate Riding Shirt is rounded out with a full range of removable D3O impact protectors on the back, elbows and shoulders which will help to further enhance the safety profile of the garment for riders to appreciate.
Trend Themes
1. Stylish Motorcycle Gear - The trend towards stylish motorcycle gear creates opportunities for disruptive innovations that merge both protection and fashion in their designs.
2. Lightweight Abrasion Resistance - The trend towards lightweight abrasion-resistant materials in motorcycle gear creates opportunities for disruptive innovations that combine high protection with comfort and mobility.
3. Removable Impact Protectors - The trend towards removable impact protectors in motorcycle gear creates opportunities for disruptive innovations that allow the wearer to customize their protection level and comfort.
Industry Implications
1. Motorcycle Clothing - Motorcycle clothing companies can implement disruptive innovation opportunities by incorporating fashionable designs while upholding high levels of protection and functionality.
2. Textile Manufacturing - Textile manufacturing industries have the opportunity to create disruptive innovation in abrasion-resistant materials that are both lightweight and durable for various applications such as motorcycle gear.
3. Safety Accessories - Safety accessory companies can leverage disruptive innovation opportunities by designing customizable impact protectors that fit well with the wearer's respective clothing and protection needs.
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