Whether you are out for a mid-day run, having fun at the beach, or simply doing errands, this UPF long-sleeve shirt by Columbia Sportswear is bound to keep you comfortable, dry, and protective. The product, which goes by the name of the 'Women's PFG Tidal Deflector™ Printed Long Sleeve Shirt,' is equipped with highly innovative Omni technology that the brand has become known for.
The UPF long-sleeve shirt boasts Omni-Wick™—that is the fabric is breathable and moisture-wicking, "rapidly pulling moisture away from your skin so you can stay dry and comfortable." Additionally, the shirt also features Omni-Shade™ UPF 50 sun protection and Omni-Shade™ Sun Deflector.
Columbia Sportswear makes the 'Women's PFG Tidal Deflector™ Printed Long Sleeve Shirt available in Bright Nectar + Electric Turquoise Gradient, Light Lime + Deep Marine Gradient, Cool Grey + Sorbet Gradient.
Image Credit: Columbia
What's Driving This Trend
- UPF Clothing
- Innovative fabric technology that protects the wearer from the sun's harmful rays is a disruptive innovation opportunity for the clothing industry.
- Moisture-wicking Clothing
- Clothing with breathable and moisture-wicking properties can offer innovative solutions for active individuals and provide a competitive edge for sportswear companies.
- Sun Protective Clothing
- The growing demand for sun-protective clothing creates an opportunity for the fashion industry to offer stylish apparel with innovative sun-protective technology.
Who This Affects Most
- Sportswear
- The innovative fabric technology used in these UPF shirts presents an opportunity for sportswear companies to expand their offerings and tap into the growing market of outdoor and athletic enthusiasts.
- Fashion
- The increasing demand for sun-protective clothing offers a chance for the fashion industry to incorporate this innovative technology into their designs and appeal to health-conscious consumers.
- Active Wear
- The moisture-wicking properties and innovative sun-protective technology used in UPF clothing provide an opportunity for active wear companies to offer functional and stylish apparel for individuals with active lifestyles.
