This unique-looking boat, which was built to look like a guitar, belongs to Australian singer Josh Pyke.
Pyke rides the boat regularly through Sydney Harbor to promote his song “Make You Happy.”
The boat is a replica of the guitar Pyke performs with. It is also used as a prop in Pyke’s upcoming music video for “Make You Happy.”
Implications - Josh Pyke's publicity stunt is successful because the guitar-shaped boat embodies Pyke's music; onlookers understand that he is a musician. When planning interactive promotions or publicity stunts, companies must keep their brand's identity and overall mission in mind to create an event that won't confuse potential consumers or isolate current customers.