This unique-looking boat, which was built to look like a guitar, belongs to Australian singer Josh Pyke.
Pyke rides the boat regularly through Sydney Harbor to promote his song "Make You Happy."
The boat is a replica of the guitar Pyke performs with. It is also used as a prop in Pyke’s upcoming music video for "Make You Happy."
Implications - Josh Pyke's publicity stunt is successful because the guitar-shaped boat embodies Pyke's music; onlookers understand that he is a musician. When planning interactive promotions or publicity stunts, companies must keep their brand's identity and overall mission in mind to create an event that won't confuse potential consumers or isolate current customers.
More Stats +/-
Boats Powered by Human Fat (FOLLOW UP)
Eco-Friendly Sailing Wine
Top 25 Customization Ideas in September
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The Guitar Boat
- By: lourdes sanchez bayasOct 11, 2008 Updated: Mar 24 2011