Purposefully Unusual Eyewear

Tamar Canfi's Collection Emphasizes High Prescription Lenses

Unusual eyewear has been a catalyst for schoolyard bullying, often leaving children with high prescription glasses vulnerable to negative associations and stereotypes. In order to combat the negativity that's synonymous with myopia, Shenkar College graduate Tamar Canfi designed a collection of purposefully strange frames that highlight heavy prescriptions instead of hiding them.

Heavy prescriptions require thicker lenses and subsequently thicker frames to carry the extra weight. As someone who wore thick framed glasses as a child, the artist believes there is a dangerous stigma attached to the product, prompting this design project. The various steampunk-style glasses intentionally emphasize their large size in order to integrate the frames more seamlessly into the design world.

Embracing Myopia
Designing eyewear that celebrates and embraces high prescription lenses, challenging the negative associations of myopia.
Unconventional Frames
Creating purposefully strange and unique frames that highlight heavy prescriptions, creating a bold and individualistic eyewear statement.
Integrating Design and Function
Blending aesthetics and practicality by integrating the bulky frames required for heavy prescription lenses into stylish and seamless designs.

Where This Applies

Eyewear
The eyewear industry can explore innovative designs that celebrate heavy prescription lenses, appealing to customers seeking individuality and acceptance.
Fashion
The fashion industry can incorporate purposefully strange and unusual eyewear designs to challenge conventional beauty standards and promote inclusivity.
Design
The design industry can embrace the integration of form and function in eyewear, creating visually striking and functional frames for individuals with high prescriptions.
SCORE
6.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 81%
Freshness 8%

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