Green Bee recently expanded its collection of refreshing beverages with a trio of new unsweetened sparkling water drinks made with minimal ingredients.
The Ginger, Lemon and Wild Blueberry varieties are all made with squeezed juice and contain only between five to 15 calories. In terms of ingredients, the unsweetened beverages are incredibly simple in composition—the Lemon Sparkling Water is made up of just carbonated water and lemon juice. To spotlight the purity and quality of the ingredients it sources from American farmers, Green Bee emphasizes transparency.
Many consumers are now looking for sugar-free or naturally sweetened beverages and are turning to sparkling water as a healthy alternative to soda or alcohol that still offers a highly flavorful, indulgent drinking experience.
Key Themes Behind This Trend
- Sugar-free Sparkling Water
- Opportunity to develop sugar-free and minimally-processed sparkling water drinks for health-conscious consumers.
- Transparency in Ingredients
- Opportunity to emphasize transparency in ingredient sourcing to highlight the purity and quality of ingredients in beverages.
- Natural Flavors
- Opportunity to develop naturally flavored sparkling water beverages that offer a flavorful and indulgent drinking experience without added sugar.
Where This Applies
- Beverage Industry
- Opportunity for companies in the beverage industry to develop and market sugar-free and naturally-flavored sparkling water drinks.
- Food Retail Industry
- Opportunity for the food retail industry to meet the demand for sugar-free and naturally-flavored sparkling water by stocking and promoting these products.
- Agriculture Industry
- Opportunity for the agriculture industry to supply high-quality and sustainable ingredients for the production of sugar-free and naturally flavored sparkling water drinks.
