UNINTERRUPTED is an athlete empowerment brand that was originally founded by Maverick Carter and Lebron James -- recently, UNINTERRUPTED Canada was unveiled with the help of Drake. This marks the brand's inaugural international expansion and it is going to be led by Vinay Virmani as the Chief Content Officier and Scott Moore as the CEO.
The Canadian launch is going to focus on creating authentic content that tells stories driven by athlete experiences through multiple mediums of content, events, as well as merchandise. Notably, UNINTERRUPTED Canada is also partnering with Shopify Studios to create content that shines a spotlight on athletes and their entrepreneurialism. UNINTERRUPTED Canada has now signed an exclusive first-look deal with Raptors player Serge Ibaka and in production of a motivational series with Marcus Stroman.
Image Credit: HBO