Undz, an underwear brand from Canada, just launched its Undz Core Edition division, aimed to reference street culture and teens.
The strongly themed boxers with crazy prints such as Weed Camo, Mushroom, Paradise and Traffic are a bit edgy for some, and according to Bertrand Dore, Undz CEO, the next one will have even more of a twist. The underwear itself is a long-legged tight boxer made for action. To promote the brand, the company used a beared man with tattoos for this photo session.
Undz used a mix of black and white images combined with a colored pattern overlay, which created a good ambiance and a good product showcase.