The Understory Chocolatiers packaging concept is luxurious with brown and gold as its main colors. Understory Chocolatiers is based in the Central America rain forest. The company cares about every step of the chocolate making process.
The bottles are simple, but include distinctively special details. The Understory Chocolatiers Packaging Concept represents the company well.
Implications - If you want to associate your brand with high-class living, then opulence needs be seen as part of the brand's identity. Adding a touch of luxury can bring a whole new level of appeal to a brand or product. By using gold in package designs, companies can make their products and brands fit into the high-end market instantly.