The eCool underground beer dispenser isn't just the average cooler that holds your ice and eventually your melted ice water. This cooler won't require any sort of added help from the user. Gone are the ice runs and excess weight that plagued those that were simply looking for a cold brew. The eCool underground beer dispenser cools beers down using the lower temperature underground.
The dispenser needs no electricity to operate, instead working from a crank. The crank allows the user to both put more peer underground and also to dig up a fresh, cold beer whenever they need to. The machine can hold 24 beers in it, so there won't be much need to consistently refill.
The only thing about the dispenser is that the user has to dig into the soil themselves when installing.