The New Cleavage

Clean the Sky - Positive Eco Trends & Breakthroughs

Underboobs

— October 3, 2007 — Naughty
Don't get boobytrapped into thinking a smokin' figure is all about cleavage. According to various sources, showing cleavage is thing of the past; that's right, now it's all about the "underboob." The sex-appeal associated with cleavage has been around for centuries, being enhanced by beauty boosters like push-up bras and corsets, but now it's, well, old.

Instead of shifting all the breast tissue up to create a round sphere on top, the underboob involves pressing the breasts downwards to create a perfect sphere below instead of above. They're then shown off under a cropped tank top.

Don't believe me? The term even appears in the Urban Dictionary!

Trend Themes

  1. Underboob Trend — The 'underboob' trend is disrupting traditional cleavage fashion.
  2. Sports Bra Craze — The trend towards cropped tank tops and 'underboob' is driving demand for sports bras.
  3. Body Positivity Movement — The 'underboob' trend challenges traditional beauty standards and reflects a larger trend towards body positivity.

Industry Implications

  1. Fashion Industry — The 'underboob' trend is disrupting traditional cleavage-focused fashion, providing opportunities for new clothing styles and products.
  2. Athletic Apparel Industry — The trend towards cropped tank tops and 'underboob' is driving demand for sports bras and workout gear.
  3. Beauty Industry — The 'underboob' trend reflects a larger trend towards body positivity and natural beauty, which could provide new opportunities for beauty brands to promote healthy body image.
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