It Cosmetics has designed an innovative under eye corrector called Bye Bye that conceals bags and the appearance of tired skin using peach tones that add lightness to shadows and give off a more radiant and awake appearance. The orange color counteracts the blue that is naturally found in eye bags, that gives the dark skin a much lighter pigmentation.
Often times under eye bags can be difficult to conceal because of the dark tones that protrude from the veins through the thin skin, coupled with the shadow creases of the area. The Bye Bye concealer features a peach coloring in three different skin tones to counteract dark crevasses and leave behind a texture that is similar to the appearance of real skin. The use of orange tones cancels out the blue to give the area more light.