It Cosmetics has designed an innovative under eye corrector called Bye Bye that conceals bags and the appearance of tired skin using peach tones that add lightness to shadows and give off a more radiant and awake appearance. The orange color counteracts the blue that is naturally found in eye bags, that gives the dark skin a much lighter pigmentation.
Often times under eye bags can be difficult to conceal because of the dark tones that protrude from the veins through the thin skin, coupled with the shadow creases of the area. The Bye Bye concealer features a peach coloring in three different skin tones to counteract dark crevasses and leave behind a texture that is similar to the appearance of real skin. The use of orange tones cancels out the blue to give the area more light.
What's Driving This Trend
- Peach-tone Correctors
- Developing makeup products that feature peach tones to counteract dark shadows and brighten up the skin presents an opportunity for disruptive innovation in the cosmetics industry.
- Shadow-neutralizing Concealers
- New concealers that utilize color theory to neutralize shadows and create a more radiant, awake appearance is a trend that is likely to continue to gain momentum in the beauty industry.
- Texture-matching Concealer
- Innovations in concealer formulas that are designed to mimic the appearance and texture of real skin present an opportunity for game-changing innovation and is a trend worth watching in the cosmetics industry.
Who This Affects Most
- Cosmetics
- The cosmetics industry as a whole has the opportunity to take advantage of the trend toward concealers, color theory, and texture matching by developing new products that meet the needs of this growing market.
- Skincare
- There is a potential for skincare companies to create products that address the underlying causes of dark shadows and under eye bags, augmenting the use of makeup for more comprehensive solutions.
- Beauty Retail
- As the market for concealers and other makeup products that target areas such as under-eye circles continues to grow, there is an opportunity in the beauty retail industry to curate shelves with specialized products that cater to this need.
