Feeling left out that aliens never abducted you? Recreate the experience with a night light that you put under your bed.
"Tuck this unique light under your bed or dresserâ€”its soft blue light spreads across the area, not the walls. You'll be able to get up in the middle of the night without tripping or stubbing your toes on the bed frame." - Solutions Catalog
Implications - This under-bed night light gains its appeal through the mood that is created when in use. Consumers in contemporary society are looking for products that inspire specific emotions. Companies must consider the emotional appeal of their products in order to capitalize on this development.