As much as the sights and sounds of a foreign land are exciting, more often than not is the the exotic tastes of local meals that will inspire nostalgia in people; the Uncle Bens campaign addresses that observation in three very delicious ways. With its Medium Curry Rice, Mexican Chilli Rice and Sweet & Sour Rice flavors, the Uncle Bens campaign takes people on a journey around the world. This is accentuated through iconic landmark imagery, which happen to have been recreated using food.
The Uncle Bens campaign was conceived and executed by Abbott Mead Vickers BBDO, an ad agency based in London, United Kingdom. It was art directed by Dalatando Almeida with creative direction by Mike Hannett and copy by Mike Hughes. The images were shot by photographer Carl Warner.