For Ultimo's Mel B campaign (formerly of British pop group The Spice Girls), they decked the sexy songstress out in jewel-toned lingerie for a variety of flirty ads that showcase the singer in a Las Vegas hotel.
While the ads are retouched to give the illusion that Mel B is actually in Vegas (albeit a bit poorly--or was this done on purpose?), Ultimos Mel B campaign does do a great job of promoting and advertising their 2010 line of lingerie.
Why This Trend Is Growing
- Lingerie Advertising
- A trend of using provocative imagery to sell lingerie products, creating opportunities for innovative advertising strategies.
- Celebrity Endorsements
- A trend of using popular figures to endorse products, creating opportunities for cross-industry collaboration.
- Virtual Reality Advertising
- A trend of using augmented reality to create immersive advertising experiences, creating opportunities for disruptive innovation in the advertising industry.
Industries Being Reshaped
- Lingerie
- The lingerie industry, which is being disrupted by new advertising strategies driven by social and digital media.
- Entertainment
- The entertainment industry, which is collaborating with the advertising industry by using popular figures to promote products through shows and events.
- Technology
- The technology industry, which is leading the way in innovation with the creation of immersive and interactive advertising experiences using technologies such as virtual reality.
