Lingerie & Las Vegas for Ultimo's Mel B Campaign
Jacqueline Parrish — September 24, 2009 — Marketing
For Ultimo's Mel B campaign (formerly of British pop group The Spice Girls), they decked the sexy songstress out in jewel-toned lingerie for a variety of flirty ads that showcase the singer in a Las Vegas hotel.
While the ads are retouched to give the illusion that Mel B is actually in Vegas (albeit a bit poorly--or was this done on purpose?), Ultimos Mel B campaign does do a great job of promoting and advertising their 2010 line of lingerie.
While the ads are retouched to give the illusion that Mel B is actually in Vegas (albeit a bit poorly--or was this done on purpose?), Ultimos Mel B campaign does do a great job of promoting and advertising their 2010 line of lingerie.
Trend Themes
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Lingerie Advertising — A trend of using provocative imagery to sell lingerie products, creating opportunities for innovative advertising strategies.
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Celebrity Endorsements — A trend of using popular figures to endorse products, creating opportunities for cross-industry collaboration.
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Virtual Reality Advertising — A trend of using augmented reality to create immersive advertising experiences, creating opportunities for disruptive innovation in the advertising industry.
Industry Implications
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Lingerie — The lingerie industry, which is being disrupted by new advertising strategies driven by social and digital media.
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Entertainment — The entertainment industry, which is collaborating with the advertising industry by using popular figures to promote products through shows and events.
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Technology — The technology industry, which is leading the way in innovation with the creation of immersive and interactive advertising experiences using technologies such as virtual reality.
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