Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Uber Promotion Lets People Enjoy Free Rides In Self-Driven Cars

 - Aug 19, 2016
References: bloomberg & engadget
A new Uber promotion is looking to not just get the disruptive taxi service's name out there, but specifically promote its new fleet of self-driving cars. Uber users located in Pittsburgh will be able to request one autonomous SUV using the Uber app, and enjoy a free ride this month.

The Volvo XC90 SUV will still come with a human operator who will sit on the driving seat for legal and safety reasons. A second Uber employee will sit in the front passenger seat to take notes of how the ride's going.

This Uber promotion is a smart initiative because it kills two birds with one stone, by acting as an experiential marketing project as well as a trial of new technologies that are set to revolutionize the way we get around in cities.