A new Uber promotion is looking to not just get the disruptive taxi service's name out there, but specifically promote its new fleet of self-driving cars. Uber users located in Pittsburgh will be able to request one autonomous SUV using the Uber app, and enjoy a free ride this month.
The Volvo XC90 SUV will still come with a human operator who will sit on the driving seat for legal and safety reasons. A second Uber employee will sit in the front passenger seat to take notes of how the ride's going.
This Uber promotion is a smart initiative because it kills two birds with one stone, by acting as an experiential marketing project as well as a trial of new technologies that are set to revolutionize the way we get around in cities.
Self-Driven Taxi Promotions
More Stats +/-
Future Festival: 2 for 1 Flash Sale!
Rideshare Streaming Experiences
Private Jet Rideshare Promotions
Premium Rideshare Loyalty Promotions
Olympic Partnership Rideshares
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.