A new Uber promotion is looking to not just get the disruptive taxi service's name out there, but specifically promote its new fleet of self-driving cars. Uber users located in Pittsburgh will be able to request one autonomous SUV using the Uber app, and enjoy a free ride this month.
The Volvo XC90 SUV will still come with a human operator who will sit on the driving seat for legal and safety reasons. A second Uber employee will sit in the front passenger seat to take notes of how the ride's going.
This Uber promotion is a smart initiative because it kills two birds with one stone, by acting as an experiential marketing project as well as a trial of new technologies that are set to revolutionize the way we get around in cities.