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Technological Dieting

Twofoods Compares and Counts Calories in a Ridiculously Easy-to-Use Manner

— October 8, 2009 — Lifestyle
Two important things I have learned from the TwoFoods site: if you are going on a diet, stay away from Dairy Queens “Flamethrower” burger--that meaty beast packs a whopping 1,060 artery-clogging calories of beefy goodness--and that Greek salads are a good thing.

The makers of TwoFoods have answered the prayers of dieters and the calorie-conscious all over the world with their ridiculously simple-to-use website that counts the calories and compares two different food choices.

The TwoFoods start page is a simple purple screen bearing the name of the website with two spaces to type in two different foods that you would like to have compared.

Just for the hell of it, I typed in a few random items into TwoFoods see what would come up and was pleasantly surprised with the results; an easy-to-read chart that features different brands of the items that you can click on and compare.
Trend Themes
1. Calorie Comparison Tools - The trend of developing easy-to-use websites or apps that compare the calorie content of different food choices, like TwoFoods, presents opportunities for disruptive innovation in the health and wellness industry.
2. Personalized Dieting - The trend of using technology to customize and personalize diet plans based on individual preferences and goals, as demonstrated by TwoFoods, has the potential to disrupt the weight loss and nutrition industry.
3. Simplification of Calorie Counting - The trend of simplifying the process of calorie counting, exemplified by TwoFoods' user-friendly interface, opens up opportunities for disruptive innovation in the food and nutrition sector.
Industry Implications
1. Health and Wellness - The health and wellness industry can leverage calorie comparison tools, like TwoFoods, to provide consumers with easily accessible and accurate information to make informed dietary choices.
2. Weight Loss and Nutrition - The weight loss and nutrition industry can adopt personalized dieting technologies, such as TwoFoods, to offer tailored diet plans and solutions to their clients.
3. Food and Nutrition - The food and nutrition industry can capitalize on the simplification of calorie counting, like demonstrated by TwoFoods, to develop user-friendly calorie tracking products and services for consumers.
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