What a great idea. I'm always yelling at the television, and the woman that lives with me doesn't like it one bit. But add Twitter to the bottom of the screen, and I can yell on YOUR television. Or we can both observe that the ball was out, YOU BLIND FOOL! Or how stupid it was for Andrew Dice Clay not to make cupcakes on Celebrity Apprentice.
Implications - Corporations or brands who want to increase the amount of communication between their company and consumers would be wise to include customer tweets on their Website or their Facebook page. By displaying consumer comments to the world, the brand convinces the purchasing public that they value their opinions.