The Twilight sequel, New Moon, doesn’t hit theaters until November, but that hasn’t stopped Utah from cutting cornfields into a Twilight maze in honor of the new movie.
Black Island Farms, Utah, has dedicated 24 acres of land to the Twilight maze, which is perhaps just a physically-large marketing ploy. Consisting of two separate maze patterns, Team Edward and Team Jacob, it lets screaming girls get lost in the hair and face of their favorite vampire (maybe they’ll stay there?).
For some unknown reason, there is also a maze of a news reporter to the right of Twilight maze.
What Makes This Trend Stand Out
- Vampire Themed Attractions
- Creating immersive experiences for fans of vampire franchises like Twilight through themed mazes or attractions.
- Movie-based Marketing
- Leveraging popular movie releases to create unique marketing campaigns and attract fans to specific locations or events.
- Fan Engagement Experiences
- Providing interactive experiences for fans to immerse themselves in the world of their favorite movie or book series.
Sectors Adopting This
- Entertainment
- Opportunities for amusement parks, corn mazes, and other attractions to create vampire-themed experiences to appeal to fans.
- Tourism
- Destinations and travel companies can leverage movie-based attractions and events to attract visitors and boost tourism.
- Marketing and Advertising
- Opportunities for creative marketing campaigns that tap into the excitement around popular movie releases to capture consumer attention.
