The live entertainment industry is struggling to curtail rampant reselling of event tickets, and Twickets is just one of the responses to the dilemma. The reselling site is a fan-friendly alternative for people looking to purchase aftermarket tickets, with its key feature being that it caps the price of all tickets on its site at face value.
Among the biggest problems with the current event aftermarket is that tickets often aren't priced appropriately for their value. In other words, tickets might be priced at $40, but fans would be willing to pay twice that for the chance to see their favorite musician, sports team, or whatever other live event. This lets scalpers profit at the expense of true fans. By capping ticket prices, Twickets eliminates the incentive for scalpers to game the system, instead ensuring that fans pay fair prices for events.