On June 15th, a six-week storytelling experiment was launched on Twitter called Tweet Mystery of Death.
Tweet Mystery of Death tells suspenseful stories entirely through live, semi-improvisational tweets.
Boston-based children’s book author, lawyer, and web designer Greg R. Fishbone created the idea to bring story-telling to Twitter.
Implications - Many businesses are still reluctant to try Twitter, but since it is a platform for engagement and sharing, many businesses are manipulating Twitter to fit their needs. What this gives their consumers is a real-time experience with live interaction with the brand. The result? A better user experience and a greater connection to their consumers.
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