Cox Communications recently launched a free-to-download kid-friendly video streaming app, Flare Kids, which provides access to TV for children content.
The mobile app can be tailored with up to three profiles at once, making it easy for a user to experience custom content. Some of the kid-friendly programming that is available for streaming through this app include the Disney Channel, Nick Jr., National Geographic Kids, as well as popular cartoons like SpongeBob and Caillou. Rather than making licencing deals, Flare Kids simply accesses content that is already available online, such as through platforms like YouTube.
Although the app is free to download and it doesn't include any advertisements, parents are able to make in-app purchases to better the entertainment experience.
What's Driving This Trend
- Personalized Content
- There is an opportunity for personalized content delivery in the kid-friendly TV app industry, allowing users to access and enjoy tailored programming.
- Streaming for Children
- The rise of streaming services dedicated to children's content presents an opportunity for disruptive innovation in the entertainment industry, offering a convenient and curated experience for young viewers.
- Access to Online Content
- Apps like Flare Kids tap into existing online content to provide a seamless streaming experience, highlighting the potential for technology-driven disruption in the media industry.
Who This Affects Most
- Streaming Services
- The kid-tailored TV app industry has the potential to disrupt traditional cable and satellite providers as more families opt for streaming services that offer customizable programming options.
- Entertainment
- The entertainment industry can benefit from disruptive innovation by embracing personalized content delivery and catering to the needs and preferences of young viewers through interactive and engaging experiences.
- Digital Media
- The app-based approach of Flare Kids highlights the disruptive potential of digital media in delivering kid-friendly content, allowing for direct access to online platforms and bypassing traditional licensing models.
