Sleek Pop-Up Televisions

The 'ATELIER' TV Entertainment System Blends Beautifully into Spaces

Televisions are a common item within the home yet maintain a somewhat undesirable aesthetic, which is something that the 'ATELIER' TV entertainment system solves beautifully. The 'ATELIER' TV works by sliding upward out of the speaker-embedded base in order to bring the screen up to eye level only when it's desired for viewing purposes. This makes it possible to discreetly hide the TV from view when it isn't being used to keep the sightlines in a space clean and clear.

The 'ATELIER' TV entertainment system is the design work of Seoul-based designer Kwanjun Ryu and is intended to be accessed at the press of a button. This makes it possible to hide a TV in plain sight, while also incorporating a high-end speaker system into the space.

Sleek TV Design
Developing televisions with a more aesthetically pleasing and discreet design.
Integrating Audio Systems
Incorporating high-end speaker systems into television designs.
Discreet Technology Integration
Creating innovative ways to hide technology when not in use.

Where This Applies

Home Entertainment
Opportunity for manufacturers to create televisions that seamlessly blend into home decor.
Audio Technology
Opportunity for audio companies to develop high-quality integrated speaker systems for televisions.
Interior Design
Opportunity for interior designers to offer solutions for discreetly incorporating technology into home spaces.
SCORE
6.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 95%
Freshness 8%

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