Dirty Lemon's +turmeric Blend Bolsters the Immune System
Laura McQuarrie — December 5, 2018 — Lifestyle
References: dirtylemon & wellandgood
Health-conscious consumers have been sipping turmeric drinks in many forms to enjoy the powerful anti-inflammatory properties of the root—and functional beverage brand Dirty Lemon offers a conveniently bottled beverage for immune support.
Turmeric offers tons of health benefits for the body but it has a pungent, bitter flavor that often leads consumers to ingest the ingredient in the form of capsules or a golden milk latte that's been enhanced with honey. Dirty Lemon's new turmeric beverage offers a palatable way to enjoy the benefits of turmeric—specifically curcumin, which the brand describes as "the active healing compound of turmeric"—as its immune-boosting blend features a base of purified water, organic lemon juice, pineapple juice and ginger puree that's enhanced with ocean minerals and Himalayan pink sea salt for electrolytes.
Turmeric offers tons of health benefits for the body but it has a pungent, bitter flavor that often leads consumers to ingest the ingredient in the form of capsules or a golden milk latte that's been enhanced with honey. Dirty Lemon's new turmeric beverage offers a palatable way to enjoy the benefits of turmeric—specifically curcumin, which the brand describes as "the active healing compound of turmeric"—as its immune-boosting blend features a base of purified water, organic lemon juice, pineapple juice and ginger puree that's enhanced with ocean minerals and Himalayan pink sea salt for electrolytes.
Trend Themes
1. Turmeric Beverages - Turmeric beverages offer a convenient and palatable way for consumers to enjoy the health benefits of turmeric.
2. Functional Beverages - Functional beverage brands are leveraging the demand for health-conscious products by offering beverages that provide specific health benefits.
3. Immune Support - There is a rising interest in immune support products, and turmeric beverages can be positioned as a natural and effective option.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers can explore the production of turmeric-infused drinks to tap into the growing market of health-conscious consumers.
2. Functional Foods - The functional food industry can incorporate turmeric into their product lines to offer consumers convenient options for improving their health and well-being.
3. Nutraceuticals - Companies in the nutraceutical industry can develop turmeric-based supplements or drinks to provide consumers with a natural and effective immune-boosting solution.
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