These Arby's Sandwiches are a New Twist on the Seasonal Dish

 - Oct 24, 2017
References: brandeating
The Arby's deep fried turkey sandwiches have been introduced just in time for Thanksgiving to provide patrons an indulgent way to enjoy turkey beyond holiday dinnertime. The new announcement consists of three sandwiches in total including the Deep Fried Turkey Club, Cajun Deep Fried Turkey and the Deep Fried Turkey Gobbler. Each of the delicious sandwich varieties are set to be available for a limited-time only and are all made with the aforementioned deep fried turkey meat.

The Arby's deep fried turkey sandwiches identify how brands are creating more seasonal products to help become a more integral part of the consumer experience around the holidays. Being that the consumer goods market is flooded with seasonal products, food brands are looking at new meal options to satiate demand for seasonal flavors.