Turkey insurance is now a thing, thanks to Amazon-owned Whole Foods. In order to qualify, customers are required to purchase a Whole Foods-branded turkey between November 11th and 22nd. Those who "horribly botch" their attempt at cooking the bird can submit a claim through TurkeyProtectionPlan.com. All who are looking to claim their turkey insurance perk will have to submit a receipt, explanation, and a photograph. Claims are limited to the first 1,000 submissions, starting Thanksgiving Day in the U.S. Individuals with approved claims will be given a $35 Whole Foods gift card.
This wonderful initiative is not only a successful publicity stunt that will encourage individuals to buy their Thanksgiving turkeys from Whole Foods, but it is also alleviates the tremendous stress that Thanksgiving can prove to be for many.
Image Credit: Whole Foods