Turkey Hill is an organic iced tea brand that prides itself on quality and authenticity. The company's recent commercial celebrates wholesome ingredients and proves why organic products are a smarter choice for consumers. In addition to describing its iced tea's locally sourced ingredients -- Turkey Hill is based in Lancaster County, Pennsylvania -- the ad also describes the beverage's naturally sweetened recipe and suggests that the concoction has been passed down for generations.
Embracing wholesome branding, Turkey Hill's iced tea commercial proves why authentic and organic beverages are worth investing in. Unlike most store-bought juices -- that contain added sugars -- this naturally sweetened recipe is a healthier alternative to the traditional fruit beverage. Its branding appeal to suburban parents who are looking for wholesome and healthy ingredients when shopping for their family.
What's Driving This Trend
- Wholesome Branding
- Embracing wholesome branding, Turkey Hill's iced tea commercial proves why authentic and organic beverages are worth investing in.
- Organic Products
- Turkey Hill's iced tea commercial proves why organic products are a smarter choice for consumers.
- Naturally Sweetened Recipe
- Turkey Hill's commercial highlights the naturally sweetened recipe of their iced tea, appealing to health-conscious consumers.
Who This Affects Most
- Beverage Industry
- The beverage industry has an opportunity to develop more authentic and organic options to cater to health-conscious consumers.
- Organic Food Industry
- The organic food industry can capitalize on the demand for wholesome and natural ingredients by promoting the benefits of organic products.
- Advertising Industry
- The advertising industry can focus on promoting and creating campaigns that emphasize the authenticity and health benefits of organic and naturally sweetened beverages.
