Stylish Tabletop Seating

The Tub Collection Comprises Chairs, Tables and Chairs on Tables

If you often find an end table next to an armchair, why should the Tub Collection's hybrid leap be so unexpected? The answer is that the structure does not indicate a mere merging of the two complementary pieces, but rather the playful placement of one atop the other.

The four modern movables that make up this eccentric living room set were the result of a creative collaboration called One Third, a program that aimed to bring Australian designers and local manufacturers together. Designs in Timber of Tassie contributed the gorgeous woodwork of the coffee table and the chair substructure in a Tasmanian Oak, offering buyers the alternative of American Ash.

With leather or fabric as the upholstery options, the Tub Collection places comfort on a contemporary pedestal and demonstrates how chairs and side tables might be treated as units.

Hybrid Furniture
Disruptive innovation opportunity: Create furniture pieces that combine different functions or materials, offering unique and multifunctional design solutions.
Creative Collaborations
Disruptive innovation opportunity: Foster collaborations between designers and manufacturers to create unique and innovative products that push the boundaries of traditional design.
Contemporary Upholstery
Disruptive innovation opportunity: Explore new materials and techniques for upholstery to provide comfortable and stylish options for modern furniture designs.

Industries Being Reshaped

Furniture Manufacturing
Disruptive innovation opportunity: Incorporate innovative techniques and materials to create furniture pieces that offer unique features and functionalities.
Interior Design
Disruptive innovation opportunity: Utilize hybrid furniture designs to create versatile and space-saving solutions for small living spaces.
Textile and Upholstery
Disruptive innovation opportunity: Develop new fabrics and upholstery techniques to create comfortable and visually appealing furniture pieces.
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 59%
Activity 27%
Freshness 8%

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