The celebration of a New Year is always the perfect time to share a Coca-Cola with your loved ones; whether or not that is the case for you, Coca-Cola is in fact widely consumed during Tết (Lunar New Year), the most celebrated and festive holiday in Vietnam.
And for Tết 2014, Coca-Cola made sure it was part of the happiness and festive celebrations with its re-branded Coca-Cola cans donning the Tết symbol.
Using the re-branded can as a way to spread Tết wishes to the millions nation wide, Vietnamese multidisciplinary design agency Rice Creative used the traditional Coca-Cola can as a base then hand-drew hundreds of swallows around a custom script.
By implementing the illustrated Tết symbol -- the Swallow Bird -- on the can and the three words (An meaning peace, Tài meaning success and Lộc meaning prosperity), Coca-Cola was able to become part of the Tết 2014 holiday celebrations for real.
Key Themes Behind This Trend
- Celebratory Aerial Soda Branding
- Coca-Cola's re-branded cans for Tết 2014 demonstrate the trend of using festive symbols and designs for celebratory branding.
Where This Applies
- Beverage Packaging
- The use of hand-drawn designs on beverage cans presents innovative opportunities for the packaging industry.
- Graphic Design
- Creating custom illustrations for branding purposes can disrupt the graphic design industry by offering unique and culturally relevant designs.
- Multidisciplinary Design
- The collaboration between Rice Creative and Coca-Cola showcases the potential for multidisciplinary design agencies to create innovative and culturally impactful branding strategies.
