Inspired by the outdoors, the 'True North' watch collection is simultaneously rustic and elegant. The watch brings the spirit of the outdoors into any setting and is also capable of keeping up with outdoor adventures
The watches are made from sustainable materials including Bamboo, Black Sandalwood, Zebra Wood and Maple Wood. They keep precise time with their Rhonda 762 Quartz movement. Unlike most wooden watches, the True North is water-tight for up to 90 feet. Consumers can choose from four watch faces, each made of a different sustainable material such as 'The Wake' which is made of Maple Wood or 'The Wild' which features a wolf and is made of Zebra Wood. The True North Collection is a beautifully crafted timepiece that can easily transition from the office to the great outdoors that inspired its creation.
Why This Trend Is Growing
- Sustainable Fashion
- There is an opportunity to innovate in creating eco-friendly and sustainable fashion, especially in the watch industry.
- Eco-friendly Accessories
- The demand for eco-friendly accessories is increasing, presenting an opportunity for businesses to offer more environmentally conscious options.
- Natural Materials
- Natural and sustainable materials, such as bamboo and wood, are becoming more popular in fashion and accessories and offer an opportunity for entrepreneurs to explore this trend.
Industries Being Reshaped
- Fashion
- There is an opportunity for the fashion industry to create eco-friendly and sustainable accessories, such as watches, using natural materials.
- Accessories
- The demand for eco-friendly accessories is increasing, creating a space for businesses in the industry to explore the use of natural and sustainable materials.
- Watchmaking
- The true north collection showcases the opportunity for watchmakers to innovate by creating sustainable and natural materials for watches.
