Nature-defying tactics are a surefire way to get consumer attention, and the Tropicana Brighter Mornings campaign set during the early morning hours at Trafalgar square is proof. The fake sun shone just as brightly as the real thing, and proved to be a successful new marketing stunt for Tropicana.
At 6:51 a.m. the fake sun, made from over 60,000 light bulbs and can apparently be seen from outer space, was lit in Trafalgar Square to be admired and photographed by early risers during their morning routines. The golden glow offered by the Tropicana man-made sun was a marketing effort for the Tropicana Brighter Mornings campaign. Named the 'Trafalgar Sun,' the sphere weighs over 2,500 kilograms and took six months to build.
What's Driving This Trend
- Nature-defying Advertising
- Using nature-defying tactics in advertising campaigns to grab consumer attention.
- Artificial Sun
- Creating and utilizing artificial suns in marketing campaigns to create a visual spectacle.
- Immersive Marketing
- Engaging consumers through immersive experiences that go beyond traditional advertising methods.
Who This Affects Most
- Marketing and Advertising
- Opportunity for marketing and advertising agencies to explore unique and unconventional approaches to engage audiences.
- Event Planning and Design
- Creating visually stunning events by incorporating nature-defying elements like artificial suns.
- Technology and Lighting
- Development and implementation of advanced lighting technology to create captivating visual displays for marketing purposes.
