Popular orange juice brand Tropicana has debuted its new ‘Tropicana Crunch' cereal, that's designed to be eaten with orange juice. The cereal is designed to be “drowned in OJ,” something that is off-putting to a lot of cereal enthusiasts. The cereal itself is made of sweet honey almond clusters, and since the announcement, millions of people have expressed their love for “juicing” their cereal bowls.
“Orange juice on cereal. Some call it weird. Some call it breakfast. We… didn’t even know it was a thing,” says Tropicana. “But turns out, there are totally normal people. amongst us juicing up their cereal bowls. You might be one of them!”
The ‘Tropicana Crunch’ will be available on Tropicana’s website this May 4th, just in time for National Orange Juice Day.
Image Credit: Tropicana
Why This Trend Is Growing
- Juicing Cereal
- Opportunity for cereal brands to develop juicing-flavored cereals to cater to this new trend.
- Alternative Breakfast Options
- Potential for brands to introduce alternative breakfast options that challenge traditional breakfast choices.
- Cross-industry Collaborations
- Opportunity for food and beverage companies to collaborate and create new products that appeal to changing customer preferences.
Industries Being Reshaped
- Cereal Industry
- Cereal manufacturers can explore new flavors and combinations to cater to changing customer preferences.
- Beverage Industry
- Beverage companies can explore new flavor combinations for their juices to compliment cereal preferences.
- Snack Industry
- Opportunity for snack companies to cater to the changing breakfast habits of consumers with new snack options in the morning.
