'TRON: Legacy' hasn't even come out yet and already the hype is starting. First there were Tron replicas and TRON shoes; now there are 'TRON: Legacy' Kubricks. These little action figures were shown at Comic Con and are now ready to be purchased.
These 'Tron: Legacy' Kubricks and Be@rbricks will satisfy any sci-fi lover. The action figures come in two-packs, including Sam with Lightcycle Be@rbrick, Tron with Sark and Clu with Lightcycle Be@rbrick.
Implications - Businesses that choose to invest their efforts in offering their clients products that are reflective of modern pop culture will likely appeal to a very diverse audience of consumers. Consumers will likely find these products simple to relate to and worthy of investment.
Key Themes Behind This Trend
- Pop-culture Products
- Opportunity to create and offer products inspired by modern pop culture that appeal to diverse consumers.
- Action Figure Hype
- Potential to capitalize on the high demand for action figures, particularly those related to popular movies.
- Collectible Merchandise
- Market potential for collectible merchandise that appeals to sci-fi enthusiasts and collectors.
Where This Applies
- Toy Manufacturing
- Disruptive innovation opportunities in producing action figures inspired by popular movies and TV shows.
- Retail
- Opportunity for retailers to stock and sell pop-culture-inspired merchandise, such as action figures and collectible items.
- Entertainment Merchandising
- Potential for licensing and merchandising companies to partner with movie studios and create collectible products related to popular films.
