Canadian-based retailer Canadian Tire has recently revamped its Triangle Rewards program to introduce a more customer-focused loyalty program. The newly updated program derives its name from the shape of the company's logo and takes advantage of the brand's longstanding use of 'Canadian Tire money.' The new Triangle Rewards program will allow Canadian Tire customers to continue collecting and redeeming Canadian Tire money but will now give customers the option to collect through an app or loyalty card. The revamped program will also allow customers to redeem Canadian Tire money at other stores, such as Sport Check and Mark's.
In addition to moving onto a more app-based platform, the revamped Triangle Rewards program will also include more personalized offers for customers. To accomplish this, the app will monitor and store consumer spending for commercial purposes to best target ads and products that may appeal based on past purchases.
Image Credit: Jacques Boissinot