This Sophisticated Tool Harnesses Crowdsourced Consumer Insight

 - Nov 10, 2011
References: trendhunter
In the featured video, Chief Trend Hunter Jeremy Gutsche explains why brands like Google and eBay use Trend Report Platform as a tool to kickstart innovation within their own teams.

More than ever before, it is imperative to know the consumer mindset during chaos. Gutsche outlines that in times of change, inspiration has become distracting and thus customers need to avoid relying on gut instinct and must instead focus on customers, competition and strategy.

Trend Report Platform, which is now enhanced with demographics and a customizable trend dashboard, takes a methodical approach to sparking creativity. By allowing you and your team to identify emerging opportunities and track market innovation, this tool will harness crowdsourced consumer insight and enable you to find your next big idea.