Bokksu's Premium Treat Yourself Box is a relaxation-promoting gift to one's self. The kit contains "Japan's best relaxing items, crafted by small makers."
The Premium Treat Yourself Box includes one Tile Hasamiyaki Mug (Hasamiyaki refers to a specialty type of pottery that originated in Nagasaki over 400 years ago), Handcrafted Fragrant Kinmokusei Incense from Kyoto-based maker Kosaikodo, a lovely Nobana Strawberry Face Mask, another Nobana Dianthus Flower Face Mask, a soothing Yuzu Multi Care Balm, six Relaxing Bath Tablets, an Imabari Hand Towel, Vegan Cashew Milk Chocolate, and Wasanbon Matcha Green Tea (Wasanbon is fine-grained craft sugar and a traditional Japanese confection). The extensive list of products will not only inspire curiosity but give North American consumers a taste of the sensibilities of another culture.
Image Credit: Bokksu
Key Themes Behind This Trend
- Curation of Relaxation Kits
- Offering collections of items specifically designed to help consumers relax and unwind can be a disruptive innovation for gift and lifestyle retailers.
- Imported Luxury Items
- Bringing luxury items from other cultures to North American markets can be a disruptive innovation for import and retail industries.
- Specialty Pottery
- Promoting specialty pottery from a specific region can be a disruptive innovation for the pottery industry.
Where This Applies
- Gift Retailers
- Gift retailers can take advantage of curating relaxation kits to offer consumers a unique and relaxing gift option.
- Import/export Companies
- Companies specializing in importing goods can introduce exclusive, high-end items from other countries to North American markets.
- Pottery Industry
- Promoting specialty pottery from a specific region can help smaller pottery makers get noticed by a wider audience.
