Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Grow your professional skillset in an award-winning workplace.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Weekday-Friendly Dessert Mixes

These Dr. Oetker Traybake Kits Come in Three Flavors

— November 27, 2019 — Marketing
Baked goods and fancier desserts are often reserved for the weekend because of the time they take to prepare, so the Dr. Oetker Traybake Kits have been created to change this. The baking mixes are focused on an enhanced ease of use to enable users to create their choice of sweet treat without having to spend extended periods mixing up a batch from scratch.

The baking mixes come in three flavor options including Carrot Cake, Lemon Drizzle and Chocolate & Salted Caramel, which each create 12 servings and only require eggs, milk, oil and butter to be created.

Head of Marketing, Cake and Dessert at Dr. Oetker UK Jen Brown spoke on the new Dr. Oetker Traybake Kits saying, "Typically, the UK’s favorite cake flavors are only found in whole cake mixes, which are generally suited for celebratory occasions. We wanted to launch something that was more versatile for modern mealtimes and can still be used for special events and everyday snacking. These three traybake mixes allow consumers to bake their favorite treats and share them at bake sales, in the office and with their loved ones. They are also the perfect addition to lunchboxes for a delicious lunchtime snack. We’re confident these will be a hit with home bakers of all abilities.”