Baked goods and fancier desserts are often reserved for the weekend because of the time they take to prepare, so the Dr. Oetker Traybake Kits have been created to change this. The baking mixes are focused on an enhanced ease of use to enable users to create their choice of sweet treat without having to spend extended periods mixing up a batch from scratch.
The baking mixes come in three flavor options including Carrot Cake, Lemon Drizzle and Chocolate & Salted Caramel, which each create 12 servings and only require eggs, milk, oil and butter to be created.
Head of Marketing, Cake and Dessert at Dr. Oetker UK Jen Brown spoke on the new Dr. Oetker Traybake Kits saying, "Typically, the UK’s favorite cake flavors are only found in whole cake mixes, which are generally suited for celebratory occasions. We wanted to launch something that was more versatile for modern mealtimes and can still be used for special events and everyday snacking. These three traybake mixes allow consumers to bake their favorite treats and share them at bake sales, in the office and with their loved ones. They are also the perfect addition to lunchboxes for a delicious lunchtime snack. We’re confident these will be a hit with home bakers of all abilities.”