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Travelling in Morocco

A Land of Constant Innovation and Wonder (SPONSORED)

— November 22, 2011 — World
Morocco.

For most of us, it’s the kind of place you’ve read about in magazines or have seen a million times as the backdrop for big-budget Hollywood epics, but after spending a week travelling in this incredible country with a team of bloggers (courtesy of Morocco National Office of Tourism) I can safely say that nothing really comes close to visiting Africa’s “Western Kingdom” in person.

At first glance it can be tricky to pin down what exactly makes travelling in Morocco so uniquely incomparable, but this is largely because the country’s identity defies any simple stereotype or classification. Throughout its relatively brief history, Morocco has been a crossroads of peoples, values and nations – all of which have contributed to a cultural mosaic that is far more than merely the sum of its parts.  From its origins as a Berber Kingdom thousands of years ago to the unmistakable imprint that centuries of successive conquerors (Arab, Portuguese, Spanish and French) have left upon it, modern Morocco somehow manages to combine African, Middle-Eastern and European culture into a uniquely fascinating national identity all its own.

For my part, I had the fortune of travelling in Morocco with an all-star lineup of influential North American bloggers that included Heather Clawson (http://www.habituallychic.blogspot.com) , Amber Katz (http://beautybloggingjunkie.com), Fiona Byrne (http://naag.com), Yuli Ziv (http://YuliZiv.com), Dina Fierro (http://www.eye4style.com) and Ashley Rodriguez (http://notwithoutsalt.com).  Each of my companions had a specific area of expertise (whether it was food, beauty, fashion or lifestyle), and as the representative for Trend Hunter on the trip it was my job to keep my eyes open for any examples of cutting edge innovations that I could find. Little did I know, however, that Morocco would present me not with the challenge of seeking out innovations, but rather with the positive conundrum of nearly having too many to choose from.


Ultimately, it was this very circumstance that made me realize just what made travelling in Morocco such an indescribably interesting experience. I realized that in every aspect of the country, from its surprisingly progressive government to its incredible hotels and restaurants, the consistent impression I got was of a society that never took progress for granted. From completely self-sufficient eco-lodges outfitted with the latest in sustainable technology like the Atlas Kasbah (http://www.atlaskasbah.com/), to an entirely woman-run Argan oil cooperative (http://www.arganoilsociety.org/argan-oil-women-cooperatives/) that turned native tree-borne nuts into a seemingly limitless array of products, the most consistent narrative of the trip was that Morocco offered some new discovery that defied all expectation every single day. 

Whether it’s ATV’ing on sand dunes next to beaches, wandering the labyrinthian corridors of the souk (market) in Marrakech, or standing next to the world’s second largest Mosque located in Casablanca… there literally is no limit to the adventure to be had.

I’ll be following this article up with a more detailed rundown of my favorite innovative discovery of the trip (the The Atlas Kasbah Eco-Lodge eco-lodge), but in the meantime I’ve taken the liberty of including some of the other highlights of my 7-day trip below. For the travel-lovers among you, I couldn’t recommend checking out these Moroccan must-sees hotels any more fervently. Or, for that matter, making the trip to this incredible destination as soon as you can. The word is out on travelling in Morocco, so I wouldn’t wait around…

Four Must-Visit Hotels in Morocco:

The Atlas Kasbah Eco-Lodge

The Four Seasons Marrakech

L’heure Blue Hotel

Mazagan Beach Resort

Special thanks to Heather Clawson, Yuli Ziv & Ashley Rodriguez for the fantastic photos!
Trend Themes
1. Cultural Mosaic - The unique combination of African, Middle-Eastern, and European cultures in Morocco presents opportunities for businesses to create products and services that cater to this diverse consumer base.
2. Cutting Edge Innovations - Morocco's progressive government, sustainable eco-lodges, and women-run cooperatives demonstrate the country's commitment to adopting cutting-edge technologies and practices, opening doors for businesses to introduce disruptive innovations in various sectors.
3. Adventure Tourism - The limitless adventure opportunities in Morocco, such as ATV'ing on sand dunes and exploring vibrant markets, highlight the potential for businesses in the travel and tourism industry to offer unique and adventurous experiences for travelers.
Industry Implications
1. Hospitality - The demand for innovative and sustainable eco-lodges, luxury resorts, and unique hotels in Morocco presents a disruptive opportunity for businesses in the hospitality industry to cater to the growing number of tourists seeking authentic and adventurous experiences.
2. Beauty and Skincare - The women-run Argan oil cooperative showcases Morocco's rich natural resources and traditional beauty practices, providing an opportunity for businesses in the beauty and skincare industry to develop sustainable and culturally-inspired products.
3. Outdoor Recreation - Morocco's diverse landscape and adventure opportunities, such as ATV'ing and exploring sand dunes, create a favorable environment for businesses in the outdoor recreation industry to offer unique and thrilling experiences for adventure enthusiasts.
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