Louis Vuitton has created a set of incredible travel books. The famous high end brand's travel books stick to what they do best -- traveling in luxury. Louis Vuitton's contemporary travel books are a collection that highlights different cities, featuring the work of artists from that city.
These travel books are city guides shown through drawings and illustrations by the chosen artists from those cities. The books allow readers to see the cities through the artists’ eyes. This is incredibly clever and creative, which is no big surprise coming from one of the world's greatest fashion labels.
Right now the travel books collection has four books featuring New York, London, Paris and Easter Island, with more to come in the near future.
Key Themes Behind This Trend
- Luxury Travel Guides
- There is an opportunity for luxury travel brands to create custom travel guides featuring the work of local artists.
- City Art Collaborations
- Artists and creatives can team up with brands to illustrate city guides that showcase their unique perspectives on their hometowns.
- Contemporary Travel Publications
- There is a trend towards travel publications that showcase niche interests and perspectives, such as art and culture.
Where This Applies
- Luxury Travel
- Luxury travel brands can use custom travel books as a way to differentiate themselves, providing clients with a unique service and experience.
- Art and Design
- Artists and designers can collaborate with brands on similar projects to create new opportunities for expression and publication.
- Publishing
- The success of these custom travel books creates new opportunities in the publishing industry for niche, luxury travel publications.
