Choosing a garbage bin for a logo could quite easily be a very bad marketing decision, but Trash Design branding manages to inspire admiration. The project was Juan Jose Marnetti's visual identity concept for a graphic design firm, for which he fully developed the emblem, the typefaces, the color palette and more.
The icon is undeniably endearing, picturing a cartoon of the common metal garbage can. But at its base there occurs a change, as the bottom tapers into the lead tip of a pencil. A simple symbol such as this communicates a strong idea that scraps can be turned into something spectacular with the help of creativity. The curious clarity of Trash Design branding is consistent in the company's business cards, pamphlet and website.
Key Themes Behind This Trend
- Trash Design Branding
- Trash cans used as branding and marketing inspiration for graphic design firms.
- Upcycling and Creative Resourcing
- Encouraging the use of scraps in innovative ways to create something special.
- Simplified Branding
- Bold and clear imagery that communicates a strong idea that resonates with potential customers.
Where This Applies
- Graphic Design
- The visual arts and branding industries can use innovative approaches like Trash Design to turn mundane items into memorable visuals.
- Waste Management
- Waste management companies and recycling programs can highlight the use of creative resourcing and upcycling as a means for reducing waste.
- Advertising and Marketing
- Advertising and marketing companies can use bold and clear images like Trash Design to capture customers' attention and convey a brand's message.
