Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,048 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,048 cutting edge ideas.

Retro-Style Eco Furs

Tracker Fashions That Channel the Pioneer Days in an Ethical Way

— March 14, 2012 — Social Good
Tracker is an environmentally and animal-friendly company that makes faux fur men's and women’s jackets and vests in old-fashioned styles.

As the gallery above makes evident, the Tracker fur styles are inspired by the pioneer days. They’re designed to be rugged and look as though they could easily be draped around the characters of old-fashioned western films.

“By way of tracking and trapping, hunting and gathering, it was on the strong backs of our nation’s forebears that the earliest creations of American dress were designed,” the website explains.

“Tracker is re-imagining these pieces to give today’s originators the chance to exhibit their own power of character.

To hep cut down on pollution, the Tracker coats and vests are made in the US, and their packaging and shipping materials are also made from recycled materials.

The company was co-founded in 2011 by Andrew Bartley, a Silicon Valley venture capitalist, and Billy Zeb Smith who is based in Manhattan and has worked with fashion icons like Marc Jacobs and Ralph Lauren.

A portion of the proceeds of all coats sold from August to December 2012 will go toward charities that benefit the environment and wildlife. 

“We’ll be setting aside the money as coats are sold and tracking the amount on our website,” says Andrew. “In January we will be engaging our Facebook fans to promote and vote on a charity of their choice to receive the funds.”

Contact Information
Tracker Landing website
Tracker Landing on Twitter
Tracker Landing on Facebook
Trend Themes
1. Retro-style Fashions - Companies in the fashion industry can capitalize on the trend by using old-fashioned styles as inspiration for eco-friendly, animal-friendly, and recycled clothing.
2. Ethical Fashion - Fashion brands can innovate their offerings to include animal-friendly and eco-friendly materials to appeal to conscious consumers.
3. Social Responsibility - Brands can develop social and environmentally aware business practices that align with customers' values to promote responsible consumerism.
Industry Implications
1. Fashion - Fashion brands can improve their market standing by incorporating ethical, sustainable and recycled materials into their collections.
2. Eco-friendly Manufacturing - Manufacturing industries can capitalize on the current trend of eco-friendly manufacturing practices that allow for the creation of products that promote greener lifestyles.
3. Social and Environmental Charities - Charity organizations can work with eco-friendly fashion brands, such as Tracker, to extend their reach and support their cause.
2.9
Score
Popularity
Activity
Freshness