Pizza Hut recently announced that it is launching a search for brand ambassador to tour US colleges and document the experience on social media. With many brands trying to increase engagement at the college-level, this new promotion demonstrates one strategy that food companies can use to tie their products to certain rituals such as sporting events.
The search for the 'Pizza Hut All-American' entails finding an athletic, sports-loving student willing to travel across the country and tour US colleges. The brand ambassador will have to attend as many NCAA Division 1 games as possible and document their experience on social media in order to show "how Pizza Hut is fueling fandom and celebrating NCAA championship." The job pays $50,000 for the year and is pegged as the "opportunity of a lifetime" for any pizza-loving sports fan.