Pizza Hut recently announced that it is launching a search for brand ambassador to tour US colleges and document the experience on social media. With many brands trying to increase engagement at the college-level, this new promotion demonstrates one strategy that food companies can use to tie their products to certain rituals such as sporting events.
The search for the 'Pizza Hut All-American' entails finding an athletic, sports-loving student willing to travel across the country and tour US colleges. The brand ambassador will have to attend as many NCAA Division 1 games as possible and document their experience on social media in order to show "how Pizza Hut is fueling fandom and celebrating NCAA championship." The job pays $50,000 for the year and is pegged as the "opportunity of a lifetime" for any pizza-loving sports fan.
What Makes This Trend Stand Out
- Campus Brand Ambassadors
- There is a growing trend of brands seeking brand ambassadors to tour college campuses and engage with students.
- Social Media Documentation
- Brands are increasingly using social media platforms as a way to document and promote their on-campus activations or experiences.
- Sports-focused Marketing
- Food companies are leveraging the popularity of sporting events to connect their products with the excitement and rituals associated with sports.
Sectors Adopting This
- Food and Beverage
- The food and beverage industry can explore the opportunity of hiring brand ambassadors to create buzz and engage with college students.
- Marketing and Advertising
- Marketing and advertising agencies can offer their services to brands looking to develop and execute campus ambassador programs that target specific college demographics.
- Sports and Entertainment
- The sports and entertainment industry can collaborate with food brands to create unique fan experiences and integrate products into sporting events.
