Gen Z's Olamide Olowe and Claudia Teng launched Topicals to help people deal with common concerns like psoriasis to hyperpigmentation, and those who have become fans of the brand's facial serums can now enjoy the same benefits in the form of body mists. This marks the brand's first product expansion and the main difference between the face and body products is said to be their potency.
Packaged in 360-degree air-spray bottles for ease of application, Topicals' body mists contain active ingredients like niacinamide and azelaic acid. Described as "liquid serums," there's the Like Butter Hydrating & Soothing Mist and the Faded Brightening & Clearing Mist to help address skin concerns on underserved areas of the body.
What's Driving This Trend
- Body Mist Skincare
- Opportunity for beauty and wellness companies to create new body mist products and incorporate skincare ingredients traditionally used on the face.
- 360-degree Air-spray Bottles
- Opportunity for packaging companies to innovate with 360-degree air-spray bottles that allow for easier and more efficient application of products.
- Active Ingredients in Body Products
- Opportunity for skincare companies to develop more potent body products that contain active ingredients like niacinamide and azelaic acid to address skin concerns on underserved areas of the body.
Who This Affects Most
- Beauty and Wellness
- Companies can incorporate more skincare ingredients into body mists to create new and innovative skincare products.
- Packaging
- Opportunity for packaging companies to develop and manufacture 360-degree air-spray bottles that can be used for a variety of products.
- Skincare
- Skincare companies can focus on developing more potent body products that contain active ingredients like niacinamide and azelaic acid to address skin concerns on underserved areas of the body.
