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Multiple Personality Campaigns

The Top Gear Road Safety Ad Sends a Strong Message with Humor

— August 24, 2011 — Marketing
Whimsical while promoting the importance of responsibility, the Top Gear Road Safety Ad definitely gets its message across.

The ad features five different personalities with the caption reading "Which one of you is behind the wheel today? Road safety is in your hands." With only one set of keys available, the most put together depiction of someone is bestowed with them.

The ad brilliantly combines humor with an important message and grabs your attention instantly.

Implications - Consumers look for advertisements they can relate to. Designs that contain an everyday subject matter appeal to those who want to learn something from the campaigns they see in the media. In order to make more effective advertising, companies could focus on this ability to relate to the viewers.
Trend Themes
1. Humorous Road Safety Ads - Opportunity to create engaging advertisements that combine humor with important messages about road safety.
2. Relatable Advertising Campaigns - Opportunity to design campaigns that connect with viewers by featuring everyday subject matter.
3. Message-driven Whimsical Ads - Opportunity to captivate viewers by incorporating whimsical elements into ads that promote important messages.
Industry Implications
1. Advertising and Marketing - Opportunity for advertising agencies to develop innovative campaigns that use humor to convey important messages.
2. Road Safety - Opportunity for road safety organizations to leverage humor and relatability to raise awareness and promote safe driving habits.
3. Media and Entertainment - Opportunity for media and entertainment companies to produce captivating and educational content that appeals to viewers seeking relatable advertising.
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